What is Scrum? Agile Framework Guide

Reviewed by Jake Jinyong Kim

What is Scrum?

Scrum is an Agile project management framework characterized by iterative, incremental cycles known as Sprints. Sprints typically span one to four weeks and culminate in a completed, demonstrable piece of product or functionality.

Key Insights

  • Scrum employs empirical process control, emphasizing observation-based decision-making and adaptability through iterative increments.
  • Core Scrum roles—Product Owner, Scrum Master, and Development Team—enable defined responsibilities and cohesive collaboration.
  • Artifacts such as Product Backlogs and Sprint Backlogs, along with ceremonies including Daily Stand-ups, Sprint Reviews, and Retrospectives, ensure visibility and continuous process improvement.

Key insights visualization

Scrum's empirical approach promotes regular assessment and adaptation of project direction, requirements, and outcomes. At the conclusion of each Sprint, completed work increments are evaluated against defined business goals and user expectations, informing adjustments for subsequent cycles based on feedback.

Defined roles reinforce clear accountability and facilitate efficiency: the Product Owner manages product vision and backlog prioritization, the Scrum Master guides process adherence and addresses impediments, and the Development Team completes the defined items. Implementation commonly leverages metrics such as sprint velocity and burn-down charts to track team progress and performance. Daily stand-up meetings maintain alignment, streamline communication, and assist prompt identification of obstacles and opportunities.

When it is used

Scrum is frequently employed when handling projects with complex and continuously changing requirements. In software development, for instance, rapid shifts in market trends or user expectations make Scrum particularly effective. Unlike rigid, upfront planning approaches, Scrum embraces ongoing modification based on incremental deliverables and feedback-driven pivots.

Beyond just software, Scrum’s flexibility and iterative structure benefit fields such as marketing, education, and startups. Marketing teams may use Sprints to refine campaigns through early audience reactions and feedback, while educators might integrate Scrum into project-based learning programs, allowing frequent student reflection and adjustment. Similarly, startups find Scrum invaluable for quickly testing assumptions, making data-driven decisions, and swiftly adapting their strategies without cumbersome approval processes.

Scrum excels in environments where uncertainty and frequent adjustments are commonplace. If your project has clear, predictable, and fixed requirements, Scrum could be unnecessary. However, if your goal is to navigate a competitive market with dynamic user demands through an adaptive and collaborative method, Scrum provides structure without excessive rigidity.

Key components

Scrum components center around transparency, inspection, and adaptation. Transparency ensures everyone knows what is happening and why. Inspection regularly evaluates progress and outcomes, while adaptation facilitates changes based on insights gained.

Each Sprint starts with Sprint Planning, where the team selects prioritized, clearly identified user stories from the Product Backlog—maintained and curated by the Product Owner. The team then agrees upon a Sprint Goal, offering a clear sense of direction for their work.

Throughout the Sprint, the Daily Scrum, a concise daily meeting of 15 minutes or less, keeps the team synchronized. Participants quickly share progress, next steps, and any impediments, optimizing team collaboration and troubleshooting problems early.

Finally, each Sprint concludes with both a Sprint Review, showcasing the increment and inviting stakeholder feedback, and a Sprint Retrospective, dedicated to internal improvement. In these sessions, the team openly discusses outcomes, bottlenecks, and opportunities for enhancing collaboration, tools, or workflows. This cyclical pattern of building, reviewing, adapting, and improving is fundamental to Scrum.

Scrum roles

Scrum defines three primary roles to maintain clarity and effective collaboration: Product Owner, Scrum Master, and Developers.

Product Owner

The Product Owner (PO) maintains the product vision and liaises closely with stakeholders. A key responsibility is managing the Product Backlog, carefully prioritizing items based on value and urgency while carefully balancing business and user demands. A successful PO communicates clearly, protects stability within Sprints against unnecessary changes, and provides transparent guidance to ensure alignment with overall goals.

Scrum Master

The Scrum Master (SM) adopts the role of a servant leader rather than a traditional supervisor. They facilitate effective use of the Scrum framework, resolve impediments limiting team productivity, and coach team members in Agile best practices. The Scrum Master maintains process integrity by protecting the team's committed objectives during a Sprint, preventing interference from additional, unrelated tasks. This ensures ongoing stability, productivity, and focus.

Developers (team members)

Scrum's "Developers" refer broadly to any members responsible for doing the work required to convert backlog items into functional increments. These may include coders, UX/UI designers, testers, marketers, or other specialists. Developers are self-organizing, autonomously deciding how best to complete their Sprint Goal. Cross-functionality and collaborative problem-solving are encouraged; team members often stretch beyond narrow roles to achieve shared goals, thereby cultivating a commitment to collective success.

Scrum artifacts

Scrum artifacts provide clear visibility of requirements, progress status, and completed increments. Primary artifacts include the Product Backlog, Sprint Backlog, and Increment.

Product Backlog

Managed by the Product Owner, the Product Backlog lists all desired product enhancements or features. Items at the top are typically more detailed, refined, and ready for development, with lower-priority or further-away items broadly sketched. Although continuously evolving, mid-Sprint changes require careful deliberation to avoid unnecessary disruptions.

Sprint Backlog

The Sprint Backlog comprises select items from the Product Backlog that the team commits to delivering during the current Sprint. It details the Sprint Goal and associated tasks. Teams may cautiously add or adjust tasks, recognizing scope changes typically require negotiation with the Product Owner to maintain focus on Sprint objectives.

Increment

The Increment represents the completed, tested, and deliverable product features produced by the team at the Sprint's end according to agreed-upon "definition of done." Each Increment is cumulative, progressively building a complete product enriched through ongoing user feedback and iterative refinement.

ArtifactOwnerPurpose
Product BacklogProduct OwnerCentral prioritized list of desired product enhancements
Sprint BacklogDevelopersSet of features/tasks to deliver in current Sprint
Product IncrementDevelopersCompleted, testable features at Sprint's end

Artifacts animate transparency; stakeholders instantly access information about product ambitions, current priorities, work underway, and tangible outcomes.

Case 1 – Scrum in a small startup

Consider a four-person mobile app startup initially experiencing unclear deliverables and frequent delays. They integrate Scrum practices progressively, adopting two-week Sprints, identifying clear Sprint Goals like "Basic activity logging and summary screen," and leveraging feedback from early users. When impediments arise, such as an API integration issue, the Scrum Master swiftly resolves them by connecting developers to external experts.

At their Sprint Review, the team eagerly gains insights from actual users, continuously enriching their backlog with further improvements—like social sharing features. Through retrospectives, they identify procedural enhancements, such as prioritizing core logic before visual polish. With iterative refinement, adapting based on real feedback, the startup ultimately launches a validated, user-focused application, delivered through careful Sprint-based management.

Case 2 – Scrum in a large enterprise

A multinational bank employing Scrum tackles the modernization of a complex loan system. Choosing Scrum over traditional waterfall approaches, the bank constructs a cross-functional Scrum Team including developers, compliance, and security experts who work collaboratively in one-month Sprints to iteratively release internal prototypes.

As regulatory requirements shift, their Product Owner updates the Product Backlog quickly and communicates these changes transparently. Internal reviews continuously pinpoint gaps. By incrementally developing the system, they identify issues early, quickly addressing feedback and compliance changes. This collaborative and adaptive framework results in an efficient, trusted loan processing system fully tailored to evolving needs.

Origins

Scrum roots trace back to iterative software development concepts and a seminal 1986 Harvard Business Review article by Hirotaka Takeuchi and Ikujiro Nonaka. Their rugby metaphor conveyed teams moving cohesively down the field, inspiring the term "Scrum."

Through extensive real-world application, Ken Schwaber and Jeff Sutherland formalized Scrum in the 1990s and further promoted Agile principles through their role in crafting the influential Agile Manifesto (2001).

Today, Scrum continuously evolves, documented in the widely referenced Scrum Guide. Its core appeal continues to be the simplicity and adaptability embedded within a cycle of inspection, adaptation, and continuous learning. Scrum certifications from numerous training organizations now widely propagate these best practices beyond tech, shaping modern approaches in diverse sectors.

FAQ

Is Scrum only for software development?

Scrum originated within software development but now applies to diverse industries including education, marketing, design, finance, and beyond. Its principles of adaptability and frequent feedback resonate deeply wherever iterative improvements are crucial to success.

How long should a Sprint last?

A Sprint generally spans one-to-four weeks. Shorter Sprints facilitate rapid feedback and adjustments but can pressure teams; longer Sprints grant more extended task completion but reduce feedback frequency. Teams select lengths based on project complexity, preferences, and urgency.

Do we need all three roles — Product Owner, Scrum Master, and Developers?

Yes, each Scrum role ensures critical responsibilities covering vision clarity, process facilitation, and focused execution. While small teams might temporarily combine roles, distinct roles usually minimize conflicts and ensure strong governance, accountability, and optimized outcomes.

Can we skip the Daily Scrum if everything goes smoothly?

Regular Daily Scrums provide transparency and consistent alignment among team members to avoid potential problems. Although occasionally teams experiment without daily meetings, regular sync-ups remain beneficial in preemptively addressing workflow disruptions or misunderstandings.

How should requirement changes mid-Sprint be handled?

Product Owners generally record changes in the Product Backlog for the subsequent Sprint. However, urgent, essential changes may warrant immediate discussion and Sprint scope adjustment; repeated mid-cycle disruptions usually signal workflow inefficiencies.

End note

flowchart TB A(Product Backlog) --> B(Sprint Planning) B --> C(Sprint Backlog) C --> D(Development & Daily Scrum) D --> E(Sprint Review) E --> F(Sprint Retrospective) F --> A

At the center of Scrum is the idea that you can’t predict everything upfront. Instead, you build incrementally, reflect frequently, and adjust. This continuous loop of planning, doing, inspecting, and adapting is the essence of iterative development.

Share this article on social media