Business & Technology Directory
Explore our comprehensive catalog of business and technology concepts, methodologies, and best practices.
Business & Strategy
SWOT Analysis
A strategic framework that identifies Strengths, Weaknesses, Opportunities, and Threats.
OKR (Objectives and Key Results)
A goal-setting framework that helps organizations define measurable objectives and track outcomes.
KPI (Key Performance Indicator)
Quantifiable metrics used to evaluate the success of an organization or particular activity.
Milestone
A significant event or checkpoint in a project or business roadmap.
Roadmap
A strategic plan that outlines future goals, timelines, and deliverables.
CSF (Critical Success Factor)
Key areas or activities that must be performed well for a business to achieve its mission.
Go-To-Market Strategy (GTM)
A plan detailing how a company will launch a product or service to market and secure customers.
Entrepreneurship
The process of starting and running a new business, often involving risk and innovation.
Business Model Canvas
A strategic template for developing or documenting business models.
Lean Startup
A methodology focused on building and iterating products quickly with minimal resources.
ROI (Return on Investment)
A measure of the profitability of an investment relative to its cost.
Bootstrapping
Building a company using minimal external capital, relying on personal finances or revenue.
Pivot
A strategic shift in a business model or product direction.
MVP (Minimum Viable Product)
The simplest version of a product that can be released to get customer feedback.
Venture Capital (VC)
Financing provided by investors to startups and small businesses with high growth potential.
Exit Strategy
A plan for how investors or founders will eventually sell or transfer ownership of a company.
Marketing & Growth
SEO (Search Engine Optimization)
Techniques that improve a website’s visibility in search engine results.
CTA (Call to Action)
A prompt on a website or ad that encourages users to take a specific action.
PPC (Pay-Per-Click)
An advertising model where advertisers pay each time a user clicks on their ads.
CRO (Conversion Rate Optimization)
The process of improving a website or landing page to increase the percentage of visitors who convert.
Inbound Marketing
A marketing strategy focused on attracting customers through content and interactions that are relevant and helpful.
Outbound Marketing
Traditional marketing strategies like cold calling, direct mail, or ads that reach out to potential customers.
Content Marketing
Creating and sharing media or publishing content to attract and retain a target audience.
Growth Hacking
Rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
Influencer Marketing
Partnering with influential people (often on social media) to promote a product or service.
Brand Positioning
The process of placing a brand in a distinct place in customers’ minds.
Email Marketing
Sending commercial or informational messages to a group of people via email.
Retargeting
Serving ads to people who have already visited or interacted with a website or social media content.
Marketing Funnel
A multi-stage model illustrating the customer journey from awareness to purchase (and beyond).
Lead Generation
The process of attracting and converting strangers into prospects interested in a product or service.
Affiliate Marketing
Performance-based marketing where affiliates earn a commission for driving sales or leads.
A/B Testing
Comparing two versions of a webpage or marketing asset to determine which performs better.
Marketing Automation
Software platforms and tools that automate repetitive marketing tasks.
Design & User Experience
UI/UX (User Interface / User Experience)
UI focuses on look and feel; UX focuses on the overall user journey and satisfaction.
Wireframe
A basic visual guide that outlines the structure and layout of a webpage or app.
Persona
A semi-fictional character representing the key traits of a large segment of a target audience.
Infographic
A visual representation of data or information.
Typography
The art and technique of arranging typefaces for clear and appealing text.
Responsive Design
An approach ensuring web content adjusts smoothly to various screen sizes.
Interaction Design
Designing interactive digital products focusing on user behaviors and system responses.
User Testing
Evaluating a product or feature by testing it with real users to gather feedback.
Information Architecture
Structuring and labeling content effectively for easy navigation and findability.
Accessibility (A11Y)
Designing products usable by people with a wide range of abilities and disabilities.
Design System
A collection of reusable components, guidelines, and standards for consistent product design.
Color Theory
The study of how colors interact and the psychological effects they have on users.
User Onboarding
The process of guiding new users through a product’s features and benefits.
Low-Fidelity Mockup
A simple, often hand-drawn representation of a design or layout.
High-Fidelity Mockup
A detailed representation of the final product’s look and feel.
Development & Technology
DNS (Domain Name System)
The system that tranzincs domain names (e.g., example.com) into IP addresses.
API (Application Programming Interface)
A set of rules that allows different software applications to communicate.
SaaS (Software as a Service)
A software delivery model where applications are hosted in the cloud and accessed via subscription.
AI (Artificial Intelligence)
Systems or machines that can mimic human intelligence for tasks like decision-making and learning.
Prompt Engineering
Crafting effective prompts to get the best responses from large language models and AI systems.
Web Crawling
Automated retrieval of web pages for indexing or data analysis.
Frontend
The client-facing part of a web application, focusing on the user interface (HTML, CSS, JavaScript).
Backend
The server-side logic that processes data, handles requests, and powers the front-end.
Cloud Computing
Delivering computing services—servers, storage, databases—over the internet.
CI/CD (Continuous Integration/Continuous Deployment)
Automated processes for integrating code changes and deploying them quickly.
Docker
A containerization platform that packages software into standardized units for development and deployment.
Kubernetes
An open-source system for automating the deployment and management of containerized applications.
Microservices
An architectural style where a large application is built as a suite of small, independent services.
RAG (Retrieval-Augmented Generation)
A technique where AI models retrieve relevant data from a source before generating a response.
Database
An organized collection of data, typically accessed electronically.
Serverless
A cloud-computing model where the cloud provider manages server infrastructure, and users only deploy functions.
Git
A distributed version control system for tracking changes in source code.
Project & Team Management
WBS (Work Breakdown Structure)
A breakdown of a project into smaller, more manageable components or tasks.
Gantt Chart
A visual timeline showing tasks, durations, and dependencies in a project.
Agile
An iterative project management and software development methodology emphasizing flexibility and collaboration.
Scrum
A popular Agile framework with defined roles, events, and artifacts to manage complex projects.
Kanban
A visual workflow management method to track tasks on a board.
Retrospective
A regular meeting where teams reflect on what went well and what can be improved.
Waterfall
A traditional, sequential project management approach where each phase must be completed before the next begins.
Risk Management
Identifying, assessing, and controlling potential issues that may affect a project.
Scope Creep
Uncontrolled changes or continuous growth in a project’s scope without adjustments in resources or timelines.
RACI Matrix
A responsibility assignment chart that clarifies roles (Responsible, Accountable, Consulted, Informed).
Critical Path
The longest sequence of tasks in a project, determining the shortest possible completion time.
Project Charter
A document that officially starts a project, outlining objectives, scope, and stakeholders.
Backlog
A list of tasks or features that need to be completed, often prioritized.